This Privacy Policy explains how Phaia Wellness Ltd collects, uses, and protects personal information you provide through phaiawellness.com. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are (the data controller)

Phaia Wellness Ltd is the "data controller" for personal information collected through the Site. This means we are responsible for deciding how your personal information is held and used.

Registered office: Henton Manor, New Close Farm Road, Henton, Chinnor, England, OX39 4AJ.

Contact for data protection enquiries: app@phaiawellness.com.

2. What information we collect

We collect the following personal information when you join our waitlist:

• First name and last name;
• Email address;
• Mobile telephone number.

We may also automatically collect limited technical information when you visit the Site, such as your IP address, browser type, device information, referring website, and pages visited. This information is collected via cookies and similar technologies — see Section 8 below.

3. How we use your information and our lawful basis

We use your personal information for the following purposes:

• To manage the waitlist: to add you to our waitlist, send you a confirmation, and contact you with updates, launch information, and related communications about Phaia Wellness. Lawful basis: consent.
• To respond to enquiries: to handle questions or messages you send us. Lawful basis: legitimate interests (responding to people who contact us).
• To operate and improve the Site: to monitor performance, troubleshoot issues, and improve user experience. Lawful basis: legitimate interests (running and improving our website).
• To comply with legal obligations: where we are required to retain or disclose information by law. Lawful basis: legal obligation.

You can withdraw your consent to receive marketing communications at any time by emailing app@phaiawellness.com or by using the unsubscribe link in our emails. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.

4. Who we share your information with

We do not sell your personal information. We share it only in the following limited circumstances:

• Service providers: with trusted third parties who provide services on our behalf, such as email/marketing platforms, waitlist or form-handling tools, website hosting, and analytics providers. These providers act as our processors and are contractually required to handle your data securely and only on our instructions.
• Professional advisers: such as lawyers, accountants, and insurers, where reasonably necessary.
• Legal and regulatory bodies: where we are required to share information by law, court order, or to protect our rights, property, or the safety of others.
• Business transfers: if Phaia Wellness Ltd is involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.

5. International transfers

Some of our service providers may be located outside the UK. Where we transfer your personal data outside the UK, we will ensure that appropriate safeguards are in place — such as transfers to countries the UK government considers to provide an adequate level of protection, or under approved transfer mechanisms (for example, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses).

6. How long we keep your information

We keep your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including to satisfy any legal, accounting, or reporting requirements.

If you join our waitlist, we will keep your details until our product launches and for a reasonable period afterwards, or until you ask us to remove them — whichever is sooner. If you unsubscribe, we will retain a minimal record of your suppression request so that we do not contact you again.

7. How we protect your information

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Cookies and similar technologies

Our Site uses cookies and similar technologies to help the Site function, to remember your preferences, and to understand how visitors use the Site. Some cookies are strictly necessary for the Site to operate; others (such as analytics or marketing cookies) are only set with your consent.

You can control cookies through our cookie banner (where shown) and through your browser settings. Blocking some cookies may affect how the Site works for you.

9. Your rights

Under UK data protection law, you have the following rights in relation to your personal information:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to ask us to correct inaccurate or incomplete data.
• Right to erasure: to ask us to delete your personal data in certain circumstances.
• Right to restrict processing: to ask us to limit how we use your data in certain circumstances.
• Right to data portability: to receive your data in a structured, commonly used, machine-readable format.
• Right to object: to object to processing based on our legitimate interests, and to direct marketing at any time.
• Right to withdraw consent: where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at app@phaiawellness.com. We will respond within one month, although in some cases this period may be extended.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we have not handled your personal data in line with the law. The ICO can be contacted at ico.org.uk.

10. Children

The Site is not intended for use by children under the age of 16, and we do not knowingly collect personal data from anyone under that age. If you believe a child has provided us with personal data, please contact us at app@phaiawellness.com and we will take appropriate steps to delete it.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this document indicates when it was most recently revised. We encourage you to review this page periodically.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Phaia Wellness Ltd

Henton Manor, New Close Farm Road, Henton, Chinnor, England, OX39 4AJ

Email: app@phaiawellness.com

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